Brand Builder

Know Thyself: Steps to Professional Branding

Need some help figuring out your professional brand?

No problem. We’ll help you find the three main pillars of your brand. Your brand pillars are the three main characteristics that identify you professionally. You should incorporate your brand pillars into every aspect of your professional brand. All it takes a few questions.

Your industry            
Your ideal job title
Give three adjectives that describe how you work.
Where do you see yourself in 10 years?

Strengths
What are your three greatest strengths?
Ask a former coworker or friend to name your three greatest strengths.

Values
Choose five values from this list that are most important to your career.

Passions
If money weren’t a concern, what would you do every day?
Name three of your hobbies.
What was your major or favorite subject in school?
Identify three connections across your last three responses.

When you're finished answering these questions, click Submit to choose your brand pillars.

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